Koźmiński Business School
ACADEMIC SYLLABUS
MODULE TITLE: Writing a Business Plan
COURSE TEXT: The Entrepreneur's Guide to Building a Successful Business (by Jonathan T. Scott, Management Education Services, USA, 2009)

Tutor: Jonathan T. Scott

Note: Students are only allowed two excused absences. More than two absences will result in the student being dropped from the course.

PROGRAM BBA: English Track
STUDY YEAR SEMESTER: Spring
SPECIALIZATION
TYPE OF MODULE: major
CHOICE POSSIBILITY: Elective (Compulsory for Entrepreneurship track)
PRE-REQUISITES FOR THE MODULE: This course is for second, third, or fourth year students
MODULE LEVEL: Advanced (and accepted Intermediate)
COURSE HOURS: 20
INTERNATIONAL DIMENSIONS: Based on research conducted in 12 different countries.
METHODS OF TEACHING: (Lecture / Group Workshops / Case Studies / Individual Research Assignments / Final Project
MODE OF TEACHING: Full-time
TYPE OF PROGRAM: Undergraduate
LANGUAGE OF INSTRUCTION: English
MODULE OBJECTIVES (outcomes and competencies): Introducing students to the fundamentals of researching and writing a business plan. Students are evaluated by writing a valid business plan.

MODULE CONTENT
1. The Human Element: The Traits and Qualities Needed to Start a Business
2. Finding a Good Business Idea: How To Generate Ideas
3. Starting a Business: Good and Bad Reasons, When to Begin, and the Available Options
4. Investigating the Market: Conducting Business Research
5. The 13 Reasons Why New Businesses Fail (and How to Prevent Them) (Note this class session also includes a workshop/tutorial during which students must submit their business idea as well as the name of their group participants)
6. A Business Plan Template (an Outline for a Solid Business Plan)
7. Choosing a Location, Finance, and Making the Business Legal
8. Naming the Business and Getting Started
9. Protecting the Business with Copyrights, Trademarks, and Patents
10. Advertising and Selling: A Look at the Fundamentals

All Business Plans are Due One Week After the Last Class Session
Late assignments will not be accepted.

TOTAL LEARNING HOURS: 20