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Case Studies
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Case Study 1: Cemex and the Hunt for Profitable Customers in Unprofitable Areas
Case Study 2: The Grameen Story: Profiting from Unprofitable Customers
Case Study 3: Entrepreneurship Stories
Case Study 4: The Cost of Second Guessing Customers
Case Study 5: Marketing and the Start-Up
Case Study 6
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Case Study 1: Cemex and the Hunt for Profitable Customers in Unprofitable Areas ›