Koźmiński Business School
ACADEMIC SYLLABUS
MODULE TITLE: Business Plans and Project Planning

STAFF TEACHING THE MODULE: Jonathan T. Scott


PROGRAM BBA: English Track
STUDY YEAR SEMESTER: 2007 Spring
SPECIALIZATION
TYPE OF MODULE: major
CHOICE POSSIBILITY: Elective (Compulsory for Entrepreneurship track)
PRE-REQUISITES FOR THE MODULE: This course is for third and fourth year students
MODULE LEVEL: Advanced (and accepted Intermediate)
COURSE HOURS: 30
INTERNATIONAL DIMENSIONS: Based on entrepreneurship research performed in eleven different countries.
METHODS OF TEACHING: (Lecture / Tutorials / Group Workshops / Final Project / Case Studies / Individual Research Assignments
MODE OF TEACHING: Full-time
TYPE OF PROGRAM: Undergraduate
LANGUAGE OF INSTRUCTION: English
MODULE OBJECTIVES (outcomes and competencies): Introducing students to the fundamentals of researching and writing a business plan (including planning for major work projects)

MODULE CONTENT
1. The Human Element: The intrinsic qualities needed to start a business
2. Finding a Business Idea: Where to start, where to look
3. Investigating the market: tools for conducting research
4. The 13 Reasons Why New Businesses Fail (and how to prevent them)
5. Workshop/Tutorial
6. Choosing a Location, Establishing Finance, and Making the Business Legal
7. A Business Plan Template (a suggested outline for a solid business plan)
8. Copyrights, Trademarks, and Patents: Protecting the business
9. Naming the Business and Getting Started
10. Workshop/Tutorial
11. Basic Project Planning: The why, what, how, and when, of business projects
12. Gantt Charts: estimating a project timeline
13. Workshop/Tutorial
14. Advertising and Selling: A look at the fundamentals
15. Co-operative Networks: Joining with other businesses
16. Group Presentations

TOTAL LEARNING HOURS: 30