Case Studies
Please choose.
- Case Study 1: Xerox - Should Entrepreneurs 'Stick It Out' or 'Pull the Plug'?
- Case Study 2: True Entrepreneur Stories
- Case Study 3: CEMEX - Profiting by Identifying Customer Needs and Wants
- Case Study 4: The Cost of Second-Guessing Customers
- Case Study 5: The Grameen Bank and Grameen Telecom - Profiting from 'Unprofitable Customers'
- Case Study 6: Marketing and Entrepreneurship (2 mini case-studies)
