Your Assignment

Respond to the following questions in a clear, thoughtful, realistic, and in-depth manner. Superficial, unresearched responses will not be graded favourably.

1. Why do you want to start a business?

2. What do you fear most about starting a business? Why?

3. Describe the competitive advantage of your proposed business.

4. List and describe the service side of your business. How can your product be 'servicized'?

5. List and explain 3 different ways you can improve your service.

6. Concisely describe how you will avoid each of the 13 reasons why businesses fail.

7. Submit a 1-page media/press kit announcement.

8. Write down your 5-second and 30-second marketing pitch.

9. List and describe the ways your business can 'cooperatively network' with at least 5 other businesses (2 of these should be competitors).

10. Describe 3 ways you can promote your business through another business, club, or organization. Provide specific examples (i.e.: the names of the organizations you would like to involve).